If you’re in charge of marketing campaigns, you’ve probably heard of Google Tag Manager. Maybe you’re using it to manage tracking tags across your site. But when it comes to campaign tracking and truly understanding your ROI, is it enough? That’s where AttributionIQ steps in.

Let’s unpack how these tools differ, what they bring to the table, and why AttributionIQ might just be the secret weapon your campaigns are missing.

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What Google Tag Manager Does (and What It Doesn’t)

First, let’s talk about what Google Tag Manager (GTM) is great for: managing tags. Think of it as your digital toolbox, keeping tracking codes tidy and centralised. With GTM, you can:

• Add and update tags for Google Analytics, Google Ads, and other tools.
• Simplify event tracking without needing to call up your dev team every time.
• Manage scripts and pixels across your website.

But here’s the thing: GTM isn’t built to track the full story of your campaigns. It sets up the tracking infrastructure, but it doesn’t connect the dots between your marketing spend and the revenue it generates. It’s like having all the pieces of a puzzle without knowing how they fit together

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What AttributionIQ Brings to the Table

AttributionIQ picks up where tools like GTM leave off. It's a lead tracking software that focuses on what marketers really want to know:

• Which campaigns are bringing in revenue?
• What’s my ROI, and which ads or keywords are driving it?
• How can I stop wasting budget on low-performing channels?

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Here’s what sets AttributionIQ apart:

1. Tracks the Full Customer Journey
   AttributionIQ doesn’t just track clicks; it tracks conversions, revenue, and lead quality. Whether someone clicks on a Bing Ads keyword, fills out a form, or schedules a call, AttributionIQ connects every step back to your campaign.
2. Real-Time Reporting That Makes Sense
   Instead of sifting through data from multiple tools, AttributionIQ gives you a clear dashboard showing exactly where your ad spend is working. You’ll see which campaigns are worth scaling and which need adjusting—all in one place.
3. Works Seamlessly With Your CRM
   AttributionIQ integrates directly with CRMs like HubSpot, Salesforce, and Zoho, tying your marketing efforts to real sales data. GTM can’t do that.
4. Keyword-Level Insights
   Running Google Ads or Bing Ads? AttributionIQ shows you which specific keywords are driving revenue, not just clicks. That’s a game-changer for budget optimisation.

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Why Marketers Need More Than Just GTM

Let’s be honest: GTM is a fantastic tool for managing tags, but it wasn’t built to track revenue. If you’re relying on it alone, you’re likely stuck piecing together campaign performance from disconnected tools like Google Analytics, your CRM, and spreadsheets.

With AttributionIQ, the guesswork disappears. You’ll know:

• Which campaigns are driving sales.
• Which keywords are worth your ad spend.
• How to optimise campaigns based on real revenue, not just clicks or impressions.

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How AttributionIQ and GTM Work Together

Here’s the best part: You don’t have to choose one or the other. GTM is a great foundation for managing your tracking infrastructure, while AttributionIQ takes your data further by giving you actionable insights. Together, they’re a powerhouse.

• Use GTM to implement tracking scripts across your site quickly and efficiently.
• Use AttributionIQ to pull that data into a dashboard that shows you the revenue impact of every campaign.

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Which Tool Should You Use?

If you’re only looking to manage tags and don’t need deeper insights into campaign performance, GTM might be enough for you.

But if you’re serious about understanding your ROI, optimising campaigns, and tracking revenue-driving actions, AttributionIQ is the clear choice.

Here’s the difference in a nutshell:

• Google Tag Manager sets up the structure.
• AttributionIQ shows you what works.

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Ready to Make Smarter Marketing Decisions?

AttributionIQ isn’t just another tool—it’s the missing piece for marketers who want clarity. Stop guessing which campaigns are driving revenue and start seeing the whole picture.

Schedule a demo today to see how AttributionIQ can transform the way you track and optimise your campaigns.