This Privacy Policy outlines how Attribution IQ ("we," "us," "our") collects, uses, and shares your information when you use our services, including our website (https://attributioniq.io) and any related interactions.
We collect personal information that you voluntarily provide when interacting with our services. This includes names, email addresses, billing addresses, and contact preferences. We may also collect payment data necessary for processing transactions, which is handled by Stripe.
Automatically collected data includes IP addresses, browser types, and device characteristics, which are primarily used for security and analytical purposes.
Your information is processed to manage user accounts, send marketing communications (with your consent), protect our services, analyse usage trends, and ensure the effectiveness of our marketing efforts. Additionally, usage of our application means you will be utilising the following features:
1. Website Visitor Tracking: When you sign up for our service, you install a tracker on your website to monitor visitor behaviour. This tracker collects data such as page views, visitor interactions, and other relevant metrics. This information is crucial for analysing how visitors engage with your site and attributing their actions to specific marketing channels.
2. CRM Integration: You can connect your CRM system to our platform. We access and process customer data, including contact details and transaction histories, to provide detailed attribution reports. This helps you understand the journey of leads and customers across different marketing channels.
3. Ad Account Connections: By linking your ad accounts (e.g., Google Ads, Facebook Ads) to our service, we can pull in performance data, including impressions, clicks, and conversions. This data is then used to offer precise attribution insights, showing you which marketing channels are driving the most value.
4. Google User Data Access and Use: We access Google user data, including your Google Ads account details, for the sole purpose of providing our services, such as generating detailed attribution reports and managing ad campaigns. This data includes your Customer Number, Account Name, Timezone, and Ad Performance Metrics.
5. Compliance with Google’s Limited Use Requirements: Our use of Google user data strictly adheres to Google's Limited Use requirements. We only use this data to deliver the services you’ve requested and do not use it for any other purposes, such as advertising or data mining, without explicit user consent.
The data collected from your website, CRM, and ad accounts is processed to provide clear and concise attribution reporting. This allows you to see the impact of each marketing channel on your overall business outcomes, helping you make informed decisions about where to allocate your marketing budget.
You maintain full control over the integrations and data shared with our platform. You can disconnect your CRM or ad accounts at any time and manage the data collected by the website tracker through your account settings.
In the EU/UK, we process your information based on legitimate interests, legal obligations, consent, or vital interests. You can withdraw your consent at any time by contacting us.
We may share your information during business transactions, such as mergers or acquisitions, but we do not sell your data.
Your data may be transferred and processed outside your country, including to the UK and the US. We implement safeguards to protect your information in these instances.
We retain your data only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. After this period, your data will be securely deleted or anonymised.
We employ robust technical and organisational measures to protect your information, including encryption of data in transit (TLS) and at rest (AES-256). However, please note that no method of transmission over the Internet or electronic storage is entirely secure.
Depending on your location, you have rights regarding your data, including access, correction, deletion, and withdrawal of consent. Contact us to exercise these rights.
We currently do not respond to DNT signals due to the lack of a uniform standard.
We may update this policy as needed to comply with relevant laws. Changes will be communicated through our website.
For any questions or concerns, email us at support@attributioniq.io.
You have the right to review, update, or delete your personal information. Submit a data subject access request or contact us directly.
