Do you wonder which marketing campaigns and channels are generating the most leads and customers? Knowing which keywords drive revenue can help you spend your marketing budget wisely and grow your business effectively. But how can you track this?

By connecting Google Analytics data (like channel and landing page informatio) into HubSpot CRM, you can run detailed reports to see exactly which channels and keywords and campaigns are driving sales, deals, and customers. In this blog, we’ll show you how AttributionIQ makes this integration simple and impactful.

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What is AttributionIQ?

AttributionIQ is a tool designed to track and integrate campaign data into your CRM, including HubSpot. It uses UTM parameters and landing page details to identify where website visitors come from and which keywords lead them to you. 

When a visitor completes a form on your website, AttributionIQ transfers this information into HubSpot CRM. With this data, you can see the ROAS of your marketing budget in a clearer way.

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How to Integrate Google Analytics Data into HubSpot CRM with AttributionIQ

1. Set Up AttributionIQ on Your Website

Start by signing up for AttributionIQ. You’ll receive a code snippet to add to your website. This code tracks visitor data, including UTM parameters and landing pages, and stores it in the visitor’s browser.

Next, add hidden fields to your website forms. These fields capture lead data automatically. Include fields for:

• Source
• Medium
• Campaign
• Ad Group
• Landing Page

These fields ensure every lead is tied to the right campaign and channel.

2. Capture UTM Parameters for Campaign Tracking

UTM parameters are essential for tracking marketing campaigns. AttributionIQ reads these parameters from URLs to identify:

• Source: The platform driving traffic (e.g., Google, Facebook).
• Medium: The traffic type (e.g., paid search, email).
• Campaign: The specific campaign name (e.g., “holiday_sale”).
• Ad Group: The ad or keyword that brought in traffic.
• Landing Page: The page where visitors land.

For example, a URL with UTM parameters might look like this:

https://example.com?utm_source=google&utm_medium=paidsearch&utm_campaign=summer_promo&utm_term=crm_ads

When a visitor clicks this link and submits a form, AttributionIQ captures the data and associates it with their record in HubSpot.

3. AttributionIQ Fills Hidden Fields Automatically

AttributionIQ works in the background to capture and store UTM data. The tool saves this data in the visitor’s browser. Even if they browse multiple pages or return later, the information stays intact.

When a form is submitted, AttributionIQ automatically fills the hidden fields with:

• Channel details (e.g., paid search, organic search).
• Campaign and keyword information.
• Landing page data.

This information is then sent to HubSpot CRM alongside the contact’s details, such as name and email.

4. Create Reports in HubSpot

With AttributionIQ data in HubSpot, you can build reports to understand your marketing performance. For example:

• Leads by Source: See how many leads each channel (e.g., paid search, organic social) generates.
• Deals by Campaign: Identify which campaigns create the most sales opportunities.
• Customers by Keyword: Learn which keywords bring in paying customers.
• Revenue by Landing Page: Discover which sections of your website contribute most to your growth.

Important Data Captured by AttributionIQ

AttributionIQ tracks two main types of data: channel and landing page information.

1. Marketing Channel Data AttributionIQ tracks traffic sources, such as:some text
   • Source: Platforms (e.g., Google, Facebook).
   • Medium: Types of traffic (e.g., paid search, email).
   • Campaign: Specific campaign names (e.g., “new_launch”).
   • Ad Group: Keywords or groups tied to campaigns.
2. Landing Page Data AttributionIQ captures the visitor’s first landing page and organizes it into groups (e.g., blog, product pages). This helps you analyze which parts of your site drive the most leads and customers.

Example Reports You Can Build with AttributionIQ

1. Leads by Channel Track the number of leads generated by each marketing channel. This high-level view helps you focus on the channels that perform best.
2. Opportunities by Campaign Understand which campaigns generate the most sales opportunities. Use this data to allocate budgets effectively.
3. Customers by Keyword Identify the keywords that bring in paying customers. Use these insights to refine your paid search campaigns.
4. Revenue by Landing Page See how much revenue comes from different sections of your website. Use this information to improve underperforming pages.

Get Started with AttributionIQ Today

AttributionIQ simplifies lead tracking and helps you understand which marketing campaigns and channels contribute to your growth. With this tool, you can build actionable reports directly in HubSpot CRM.

Ready to see where your best leads come from? Book a demo with our team at AttributionIQ today and start tracking your leads.

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