You know what’s frustrating? Spending a ton of money on marketing campaigns without truly knowing which ones are driving revenue. Sure, running Google Ads and generating leads is a popular strategy, but do you really know which keywords and campaigns are consistently bringing in leads that convert to revenue?

Without that insight, you're essentially guessing—and guesswork isn’t the path to profitability.

This is where AttributionIQ steps in. As a lead tracking software, it shows you exactly which campaigns and keywords bring in leads that convert, and which ones are wasting time. With this clarity, you can focus your budget on what truly works.

While HubSpot offers some of this functionality, let’s take a closer look at how AttributionIQ goes beyond other HubSpot alternatives.

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1. Hubspot vs AttributionIQ: What’s the Difference?

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Metric Focus

‍AttributionIQ: We go right to the heart of the matter—focusing on bottom-of-the-funnel metrics like Pipeline Value, Won Deals, and Deal Value. 

Why? Because that’s where the money is. If you’re trying to figure out where your marketing budget is doing its best work, these are the metrics that matter.

‍HubSpot: HubSpot is more about the top of the funnel. It tracks Impressions, Clicks, and Leads. Great for seeing engagement but not as strong when it comes to showing which campaigns bring in the most revenue. For those looking for HubSpot alternatives that prioritize revenue-driving metrics, AttributionIQ might be the better option.

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Revenue Attribution

‍AttributionIQ: Want to know exactly how much your ad spend is pulling in? AttributionIQ’s here for that. We directly tie your campaigns to pipeline revenue with metrics like Deal Value, Customer Acquisition Cost (CAC), and ROAS. We track the dollars your campaigns bring in—not just the clicks and leads.

‍HubSpot: HubSpot does track ROI, but here’s the catch: it’s only based on closed-won deals. That means if you’re trying to see how much potential revenue is sitting in your sales pipeline, HubSpot’s not going to give you the full picture.

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Cost Efficiency

‍AttributionIQ: With metrics like Cost Per Lead (CPL), Cost Per Deal (CPD), and Customer Aquisition Cost (CAC), you can easily see where your marketing spend is working hardest. We track every penny so you can stop throwing money at underperforming campaigns and start doubling down on what works.

‍HubSpot: HubSpot gives you Cost per Contact and Cost per Lead. But it doesn’t offer deeper insights into how much it costs to close deals.

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Full-Funnel Insights

‍AttributionIQ: We track the entire journey from Leads → Open Deals → Pipeline Value → Won Deals → Deal Value. You get to see not only where your leads come from but how they turn into actual revenue.

‍HubSpot: HubSpot shines at tracking early engagement, but it stops short when it comes to showing how leads progress through the sales funnel.

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2. So, Which One Helps You See Revenue Impact?

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If you’re serious about tracking which campaigns are making you money, then AttributionIQ is hands-down the better choice. Here’s why:

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Full Funnel, Full Visibility

AttributionIQ tracks every step of the sales funnel. You’ll know how much potential revenue is sitting in your open deals. HubSpot mainly focuses on leads and closed deals, so it’s harder to see what’s coming down the line.

Cost Efficiency, Simplified

AttributionIQ gives you clear metrics like CPL (cost per lead), CPD (cost per deal), and CAC (cost of acquiring customer), helping you stop wasting money on underperforming campaigns. HubSpot’s cost metrics are good for lead generation but don’t show how well your spend turns into revenue.

Real Revenue Attribution

AttributionIQ links your campaigns to bottom line revenue. With Deal Value, CAC, and ROAS, you can see exactly how much each campaign contributes to your bottom line. HubSpot’s ROI is helpful but only looks at closed deals.

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3. Why Not Use Both? Get the Best of HubSpot and AttributionIQ

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Don’t get us wrong—HubSpot’s awesome for early-stage metrics and engagement tracking. But for marketers focused on making the most of their ROI and tracking revenue, AttributionIQ takes it to the next level.‍

You can actually combine the two by:

• Using HubSpot to track how your campaigns perform at the top of the funnel—things like Impressions, Clicks, and Leads.

• Then, let AttributionIQ step in to give you the insights you need to understand how those leads turn into deals, and how much revenue each campaign is generating.

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‍Ready to See Your Real Marketing ROI? Let AttributionIQ Lead the Way

If you’re looking to track how your marketing spend turns into actual revenue, AttributionIQ is your go-to tool. From Pipeline Value to ROAS, our platform provides all the insights you need to stop wasting money on underperforming campaigns and focus on what drives the most value.

Want to see how AttributionIQ can help you optimize your marketing and improve your bottom line? Get in touch today for a demo and learn how to take your marketing strategy from guesswork to data-driven success.

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