Are you still trying to solve the effectiveness of your ad campaigns by manually scanning through spreadsheets and performance metrics every few weeks? We’re not judging, but relying on old-school number-crunching for insights on your leads might just have you chasing shadows.

Stick around, and we'll show you how to turn on the lights and really see what's going on!‍

In this post, we’ll cover:

• The Real Value Of Lead Attribution Software
• A Guide to Understanding the Lead Attribution Funnel
• How to Implement Lead Attribution in your Marketing Strategy

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The Real Value Of Lead Attribution Software

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Lead attribution is a method that allows you to assign credit and track the various interactions a customer has with your brand throughout their journey.  This process lets you pinpoint exactly which strategies and campaigns were effective in driving revenue-generating leads and which keywords deserve credit for them.

In simpler terms - lead attribution software closes the gap between which keywords bring in which leads, giving you insight to know which keywords to double down on depending on the ROAS (Return on Ad Spend). 

Nifty isn’t it? One of the main goals in lead attribution is to better allocate your marketing resources a.k.a time and money! 

So, Sherlock, you need to see which campaigns led to a conversion that brought in revenue. You need to track the leads that are making you money and the leads that are costing you money.

When you do this you’re left with a cheat sheet of data on what strategies are performing the best and how to optimize potential keywords accordingly. No more guessing about which keyword or campaign worked best, and no more arguments in meetings about which keywords get the credit for the revenue.

The easiest way to do this is by integrating your CRM with Lead Attribution Software.
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The Lead Attribution Funnel‍

To get the ball rolling, you need to understand that there are different points in the lead attribution funnel. 

‍Starting Point: First Website Visit

The journey begins when someone lands on your website for the first time. Who are they? How did they find you? What are they looking for? This is your first clue and your chance to grab their interest.  Knowing how they found you and what they're interested in helps you make their visit worthwhile.

‍Making Contact: Filling Out a Form

Our visitor, now intrigued, decides to reach out, to make contact. They fill out a form, and just like that, you've got a lead.

It’s a good sign they're interested in what you offer. They might sign up for your newsletter or ask for more info. This step is crucial because it's where you start to really connect.

‍Getting Serious: Booking a Demo

When a potential customer books a demo, they're showing they're quite interested in your product. This is your opportunity to show them what your product can do and how it can solve their problems.

‍Checking the Details: Validating the Deal

Before someone decides to buy, they'll want to make sure your product is the right fit. This is when they're comparing and making final decisions, and your job is to prove your product's value.‍

Closing the deal

Closing the deal is the goal. But remember, the journey doesn't end when they leave your website. Many discussions and decisions happen offline or in different systems like your CRM, which you need to keep track of. Even though these offline interactions can be hard to monitor with online tools like Google Ads, it's important to connect the dots. 

That's where Attribution IQ comes in. It helps you see which keywords and campaigns are actually leading to sales by connecting your CRM data with your Google Ads data. This way, you can understand which leads are truly valuable and look out for the quality leads that turn into sales. 

By linking your data, you can see which keywords and campaigns are worth your investment, guiding you to smarter decisions, continuous ROI, and better results.‍

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How to Implement Lead Attribution in Your Marketing Strategy‍

By implementing Attribution IQ, you’ll upgrade your website with a ‘smart tracking assistant’ that observes and analyzes how visitors find and interact with your site by doing the following: ‍

Web Visit Source Identification: We identify and track every visit's origin; including detailed UTM parameters, referring website, and paid media keywords. With this, you’ll understand which keywords and campaigns bring in the most revenue, so you can invest more wisely.‍

Lead Attribution: AttributionIQ auto-tags each lead with its originating campaign data. This data goes straight into your CRM, so you know exactly how each lead found you, allowing for smarter follow-up and strategy.‍

Simplified Reporting: Detailed dashboards break down leads by campaign. You'll see which campaigns are bringing in leads and how much return you're getting on your investment, helping you decide where to focus your marketing budget.

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If you know a bit about Sherlock Holmes, you get that the detective work doesn't stop after cracking a case. It's the same with lead attribution in marketing.  You will need to constantly tweak and boost your keywords for the best results. Almost like searching for new clues to help your team and brand succeed.

But, Attribution IQ can be your John Watson.

If you're not into detective stories, just know that Watson is crucial for Holmes' success, always there to help and provide insights. In the same way, Attribution IQ will help you understand what keywords are generating revenue,  guiding you to make smarter decisions.