Lead Attribution Software & UTM Codes: A Guide to Smarter Campaign Tracking

Digital breadcrumbs—that’s our best attempt at likening anything remotely as helpful as UTM tracking.

Just like physical breadcrumbs guide you back along a trail, UTM tags act as digital markers, helping you trace back the steps your website visitors take. 

They both serve as navigational aids, letting you track paths and understand user behaviour.

In this guide, we'll explore the basics of UTM tracking and parameters, showing you how they work in your marketing and how lead attribution software can help you connect everything.

In this post, we’ll cover:

• UTM Parameters explained
• Using Utm Parameters For Lead Attribution
• The Benefits of Using UTMs to Track Touchpoints for Better Attribution

UTM Parameters explained

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UTM parameters, short for Urchin Tracking Module parameters, are snippet tags that you add to the end of a URL to track the performance of your campaigns.

If you are looking to gather detailed data on the traffic sources and campaigns leading users to your website, then you should probably consider using UTM parameters.

Here's a breakdown of the basic UTM parameters and their functionalities:

utm_source: This tag identifies where your website traffic came from, such as Google, a newsletter, or a social media platform. This pinpoints which sources are funnelling the most visitors to your site.

utm_medium: This parameter tracks how the message reaches a visitor, be it an email, a social media post, or a paid advertisement. This will show you the most effective way of communicating with your audience.

utm_campaign: This tag specifies the marketing campaign or promotion linked to the URL. It enables separate tracking for each campaign, showing you detailed data about your ad traffic.

utm_term: Used primarily in paid search campaigns, this parameter highlights the keywords that prompted your ad to appear. This allows you to see which keywords are driving traffic to your site.

utm_content: Especially useful for A/B testing and targeted advertising, this tag differentiates between similar content or links within the same ad or campaign. It can be used for performance comparison of content variations tests.

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Using UTM Parameters with Lead Attribution Software

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Getting a clear picture of where your leads come from is simpler with the help of lead attribution software. 

This is how you’ll gain the clarity to see which strategies and keywords are generating leads that turn into sales. 

Using tools like Attribution IQ, you can monitor your UTM tags across various platforms and view detailed reports. This gives you access to key data on which keywords are converting visitors into customers, offering precise insights on where to allocate your marketing budget for the best ROI.

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The Benefits of Using UTMs to Track Touchpoints for Better Attribution

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Attribution IQ includes a UTM tracker, offering you:

Source Insights: Find out where your website traffic is coming from in a snap. This helps you see which keywords drive the most revenue, so you can focus more on what works best.

Lead Details: Every lead is marked with its source and this info goes straight into your CRM. This means you can easily see where each lead came from and follow up in a way that makes sense, making your job so much easier.

Detailed Reporting: Strategic reports show you how each campaign is doing. This clear view lets you see which keywords provide the most value, helping you spend smarter and boost your marketing ROI.

In the end, by using lead attribution software with UTM tracking you’ll cut through the noise to get the data that matters. 

Faster than your peers. 

You need to understand how your audience will react to certain strategies, and optimize your keywords and campaigns based on the data. 

With Attribution IQ's tested method for UTM tracking, you're well-equipped to trust in your keyword investments and secure the best ROI achievable.

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