How to Track Affiliate Marketing Leads in Pipedrive

Tracking affiliate leads is essential for understanding which partners, referral sources, and campaigns drive the most valuable traffic and sales. While Pipedrive is a powerful CRM, it doesn’t automatically track where your leads come from. That’s where AttributionIQ and a structured affiliate tracking software come in.

With AttributionIQ, you can capture UTM parameters, referral tracking, and campaign performance data from your affiliate links. This way, every lead recorded in Pipedrive will be automatically linked to its source, so you can build relationships and drive conversions.

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Why You Need To Track Your Affiliate Leads 

Whether you're running an affiliate program, working with influencers or doing referral marketing, accurate affiliate sales tracking is important. It helps you pay commissions correctly, optimize your high converting partners and eliminate underperforming channels.

Here are the most important reasons to track affiliate traffic and conversions in Pipedrive:

• Know which affiliates are driving the most leads
• Track revenue from each campaign or partner
• Know which landing pages are converting the best
• Prevent lost sales and uncredited referrals
• Pay commissions more accurately

By tracking affiliate conversions in Pipedrive, you'll have a complete view of your leads' journey through your sales pipeline.

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4 Easy Steps to Track Affiliate Leads in Pipedrive

Step 1: Add UTM Parameters to Your Affiliate Links

To properly track affiliate referrals in Pipedrive, you need to tag your links with UTM parameters. These small code snippets attach referral data to every visitor who clicks an affiliate link, ensuring they are attributed to the correct source.

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Example of a Properly Tagged URL:

https://yourwebsite.com/signup?utm_source=affiliate&utm_medium=partner&utm_campaign=summer_promo&utm_term=discount&utm_content=banner_ad

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Breakdown of UTM Parameters:

• utm_source=affiliate → Identifies traffic as coming from an affiliate partner
• utm_medium=referral → Categorizes the traffic as affiliate marketing traffic
• utm_campaign=summer_promo → Tracks specific affiliate marketing campaigns
• utm_term=discount → Helps measure affiliate offer performance
• utm_content=banner_ad → Differentiates between affiliate creatives

Once set up, every time a visitor clicks an affiliate link and fills out a form, AttributionIQ captures these UTM parameters and sends them to Pipedrive for accurate affiliate link tracking.

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Step 2: Add Hidden Fields to Your Lead Forms

For Pipedrive to store UTM tracking data, your lead capture forms must contain hidden fields. These fields automatically collect referral tracking details without requiring users to manually enter them.

How to Add Hidden Fields in Your Forms:

1. Open your Pipedrive-connected lead form
2. Add the following hidden fields:
   
   • utm_source (e.g., affiliate, referral, influencer)
   • utm_medium (e.g., paid, organic, partner)
   • utm_campaign (e.g., holiday_sale, webinar)
   • utm_term (e.g., discount_code, product_review)
   • utm_content (e.g., text_link, image_banner)
3. Configure these fields to pull data from the URL automatically

Now, when a visitor submits a form, these fields will store the referral source details and pass them to Pipedrive, ensuring accurate affiliate marketing attribution.

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Step 3: Let AttributionIQ Capture Affiliate Lead Data

The moment UTM parameters are detected, AttributionIQ saves tracking information in the visitor’s browser. This means that even if the user visits multiple pages, leaves, or returns later, the referral source will remain intact.

How AttributionIQ Works:

• Tracks every affiliate click and form submission
• Saves the original referral source for returning visitors
• Sends affiliate lead tracking information to Pipedrive
• Eliminates tracking discrepancies caused by multiple sessions

This process guarantees that affiliate conversions are properly attributed—even if a lead doesn’t convert immediately.

Step 4: Use Pipedrive Reports to Measure Affiliate Lead Performance

Once the affiliate tracking data is saved to Pipedrive, you can create detailed reports that show which affiliates are generating the most revenue.

Here Are Some Great Metrics to Track:

• Affiliate Lead Source Reports:  See which affiliate partners are generating the most leads
•  Affiliate Sales Tracking: Track which affiliates are generating the most deals and revenue
• Conversion Rate by Affiliate Partner: Measure lead-to-sale conversion rates
• Revenue Attribution by Referral Source: See total sales attributed to each affiliate channel

With Pipedrive’s built-in reporting tools, you can filter leads by UTM source, medium, and campaign, allowing you to make informed, data-driven decisions about your affiliate partnerships.

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Best Practices for Tracking Affiliate Lead Conversions

To increase the accuracy of your tracking, follow these affiliate tracking best practices:

• Use Dedicated Affiliate Tracking Software: Using a dedicated conversion tracking system such as AttributionIQ helps to prevent data loss.
•  Use Separate Tracking Codes for Each Affiliate: Using a unique affiliate ID for each affiliate helps to prevent any misattribution.
• Track Multi-Page & Cross-Device: Ensuring that your affiliates receive credit even if the user returns at a later time.
• Analyze Your Data:  Analyzing your conversion rates, sales patterns and top performing affiliates to help you optimize your strategy.

By following these best practices, you can improve your affiliate marketing strategy and ensure that every lead is tracked accurately.

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Get Started with AttributionIQ for Affiliate Tracking in Pipedrive

Tracking affiliate conversions in Pipedrive doesn't have to be difficult. AttributionIQ helps you track every lead, sale and commission-generating partner from the first click to the final conversion.

Ready to improve your affiliate lead tracking?

Book a demo with our team and start optimizing your partnerships for increased conversions and revenue.

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Final Thoughts

Accurate affiliate tracking in Pipedrive allows you to invest in the best partners and avoid wasteful ad spend. By adding AttributionIQ, you gain greater visibility, greater accuracy and better campaign results.

Start tracking your affiliate leads today and boost your ROI with AttributionIQ’s powerful tracking tools! 🚀

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