How to Track Affiliate Marketing Leads in Hubspot

Affiliate marketing is a powerful strategy for generating leads and revenue, but without proper affiliate tracking, you won’t know which partners, referral sources, or campaigns are truly driving conversions.

A successful affiliate marketer promotes products or services for commissions, making it a simple and effective sales channel for both B2B and B2C businesses. 

While HubSpot is a leading CRM and marketing automation platform, it does not automatically track where your affiliate leads come from (especially if you’ve been promoting through many different channels). That’s where AttributionIQ and a structured HubSpot affiliate tracking system come in.

With AttributionIQ, you can capture UTM parameters, track referral sources, and monitor affiliate lead performance by income generated. This ensures every affiliate sale in HubSpot is linked to the right campaign and partner, so you can scale successful partnerships and make the most of your investment.

‍

What is an Affiliate MarketingProgram?

An affiliate Marketing program is a business partnership where companies collaborate with individuals or businesses to promote their products or services through different channels like youtube, tiktok etc. In this setup, affiliate marketers earn commissions by driving sales through their personalized affiliate links.

These links are unique to each affiliate, making it easy to track the source of new customers. When a customer makes a purchase through an affiliate link, the affiliate earns a commission, typically based on the sale amount. This model benefits both parties: companies expand their reach and sales, while affiliates earn passive income by leveraging their marketing efforts.

‍

Why You Need to Track Your Affiliate Marketing Leads in Hubspot

You need to track affiliate links to your sales leads. This way you’ll know EXACTLY who is bringing in the revenue. Here’s some more reasons to track your affiliate leads: 

• See which affiliates drive the most leads and sales
• Track affiliate commissions based on real performance
• Advance high-converting partnerships
• Eliminate low-performing referral sources

By properly tracking affiliate links in HubSpot, you gain clear visibility into your lead sources, partner performance, and revenue attribution.

‍

4 Easy Steps to Track Affiliate Leads in HubSpot

Step 1: Add UTM Parameters to Your HubSpot Affiliate Links

To properly track affiliate conversions in HubSpot, you need to use a personalized affiliate link. This unique link enables tracking of clicks and purchases, ensuring that each affiliate earns commissions from customers who sign up for HubSpot's services through their referrals. Additionally, tag your affiliate links with UTM parameters. These tracking codes attach referral data to every visitor who clicks on an affiliate link, ensuring the correct source is attributed.

Example of a Properly Tagged Affiliate Link in HubSpot:

https://yourwebsite.com/signup?utm_source=affiliate&utm_medium=referral&utm_campaign=summer_promo&utm_term=discount&utm_content=banner_ad

Breakdown of UTM Parameters for HubSpot Affiliate Tracking:

• utm_source=affiliate → Identifies traffic as coming from an affiliate partner
• utm_medium=referral → Categorizes the traffic as affiliate marketing traffic
• utm_campaign=summer_promo → Tracks specific affiliate marketing campaigns
• utm_term=discount → Measures offer performance
• utm_content=banner_ad → Differentiates between affiliate ad creatives

When an affiliate sends traffic to your HubSpot landing page, AttributionIQ captures these UTM parameters and stores them within HubSpot CRM for precise affiliate attribution.

‍

Step 2: Add Hidden Fields to Your HubSpot Forms

To ensure HubSpot accurately tracks affiliate leads, your lead capture forms must contain hidden fields. These fields automatically store UTM tracking details without requiring users to manually enter anything.

How to Add Hidden Fields in HubSpot Forms:

1. Open your lead form in HubSpot
2. Add these hidden fields:
   
   • utm_source (e.g., affiliate, referral, influencer)
   • utm_medium (e.g., paid, organic, partner)
   • utm_campaign (e.g., holiday_sale, webinar)
   • utm_term (e.g., discount_code, product_review)
   • utm_content (e.g., text_link, image_banner)
3. Configure fields to pull tracking data from the URL

Now, when a visitor submits a form, these fields will store the affiliate source details and pass them into HubSpot, ensuring accurate affiliate marketing attribution.

Step 3: Let AttributionIQ Capture and Store Affiliate Data in HubSpot

Once a visitor clicks an affiliate link, AttributionIQ captures the tracking data and stores it within HubSpot CRM. This ensures lead source accuracy, even if the user navigates multiple pages or returns later.

How AttributionIQ Works for HubSpot Affiliate Tracking:

• Tracks every affiliate click & form submission
• Saves the original referral source for returning visitors
• Automatically sends affiliate tracking details to HubSpot
• Eliminates tracking discrepancies caused by multi-page sessions

Step 4: Use HubSpot Reports to Measure Affiliate Performance

With affiliate tracking data stored in HubSpot, you can generate detailed reports that show which affiliates drive the most revenue.

‍

Key Metrics to Track in HubSpot Reports:

• Affiliate Lead Source Reports → Identify which affiliate partners generate the most leads
• Affiliate Sales Tracking in HubSpot → Track which affiliates generate the most deals and revenue
• Conversion Rate by Affiliate Partner → Compare lead-to-sale conversion rates
• Revenue Attribution by Referral Source → See total sales attributed to each affiliate channel

‍

Best Practices for Affiliate Lead Tracking in HubSpot

Using AttributionIQ with HubSpot affiliate tracking allows you to measure affiliate performance and create incentive structures based on real data. While AttributionIQ doesn’t manage tiered affiliate programs directly, it helps you track which affiliates drive the most leads, conversions, and revenue so you can reward top performers accordingly.

Here’s how you can structure incentives using AttributionIQ data:

• Identify top-performing affiliates – Use HubSpot reports to see which affiliates generate the most leads and conversions.
• Adjust commission rates based on results – Offer higher commissions to affiliates who consistently bring in quality traffic and sales.
• Reward engagement – Track referrals and set milestones for bonuses or exclusive perks.
• Improve  partnerships – See which campaigns and promotions perform best and double down on high-converting strategies.

By tracking affiliate links in HubSpot with AttributionIQ, you gain accurate data on every referral, ensuring affiliates are rewarded based on actual performance, not just clicks. This leads to better engagement, stronger partnerships, and increased revenue.

‍

The Benefits of Using AttributionIQ for HubSpot Affiliate Marketing Tracking

Unlike basic HubSpot lead tracking, AttributionIQ provides full-funnel attribution, ensuring affiliate conversions are properly recorded.

Key Benefits of Using AttributionIQ in HubSpot:

• Automated UTM Tracking for Affiliate Links on HubSpot
• Seamless HubSpot CRM Integration
• Cross-Device & Multi-Page Tracking
• Custom Reports for HubSpot Affiliate Tracking
• Accurate Revenue Attribution for Affiliate Partners

For affiliate managers, marketers, and influencers, AttributionIQ ensures precise tracking, better campaign insights, and higher ROI from HubSpot affiliate marketing.

Additionally, high-performing affiliates can benefit from guest blogging opportunities, leveraging HubSpot's established traffic-generating platform for enhanced visibility and credibility.

Start Tracking Your Affiliate Leads in HubSpot Today

Tracking affiliate conversions in HubSpot doesn’t have to be complicated. AttributionIQ makes it easy to track every lead, sale, and commission-generating partner from first click to final conversion.

Want to improve your HubSpot affiliate tracking? Book a demo with our team and start optimizing your partnerships for increased revenue.

Accurate HubSpot affiliate tracking ensures you invest in top-performing partners and eliminate ineffective campaigns. By integrating AttributionIQ, you gain deeper insights, better data accuracy, and stronger revenue attribution.

‍