Running Bing ads is one thing, but tracking their actual impact is another. Google Analytics will show you clicks and visits but not which Bing ads are actually making you money.

HubSpot CRM is great for managing leads and deals but doesn’t automatically tell you where those leads came from or how your campaigns are performing. 

Good news, there’s a solution.

This guide will show you how to use AttributionIQ to track Bing Ads in HubSpot. You’ll learn how to connect your campaigns, track keywords and ad performance and use the data to get the most out of your ad spend.

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How to Set Up Bing Ads Tracking in HubSpot with AttributionIQ

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Step 1: Sign Up for AttributionIQ and Start the Integration

Start by creating an account with AttributionIQ to enable Bing Ads tracking. Follow the steps provided in your dashboard to begin integrating your Bing Ads campaigns with HubSpot. This setup connects your platforms and prepares them for seamless tracking.

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‍Step 2: Set Up UTM Tags (Parameters) for Your Bing Ads

To track your Bing Ads accurately, it’s important to use a structured UTM setup.

Here’s a straightforward approach to getting the data you need:

• utm_medium=paidsearch: Identifies the traffic as paid search, making it easy to sort in your analytics.
• utm_source=bing: Highlights Bing as the platform driving the traffic.
• utm_campaign=[Name of your campaign]: Labels the campaign, such as “summer_sale” or “brand_awareness,” for clear tracking.
• utm_term=[Name of your ad set]: Tracks the specific keyword or ad group associated with the traffic.
• utm_content=[Name of ad]: Differentiates between ads to identify which one is performing best.

Here’s how it might look when added to a URL:

attributioniq.io/blog/track-bing-ads-in-hubspot?utm_medium=paidsearch&utm_source=bing&utm_campaign=holiday_promo&utm_term=retargeting_ads&utm_content=image_ad

This way every click from Bing Ads is tagged with all the data you need to see performance. By tracking campaigns, keywords and specific ads you’ll know where your best ads are coming from.

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‍Step 3: Configure Hidden Fields in HubSpot Forms

Now that your UTM parameters are in place, the next step is to capture them when a visitor submits a form on your website. To do this set up hidden fields in your HubSpot forms:

1. In HubSpot create or edit a form.
2. Add hidden fields for utm_source, utm_medium, utm_campaign and other parameters you’re tracking.
3. Set the fields to pull UTM data from the visitor’s URL.

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‍Step 4: AttributionIQ Captures Bing Ads Data Automatically

AttributionIQ works behind the scenes to capture UTM parameters from Bing Ads. Here’s how it helps:

1. When someone clicks a Bing ad, the UTM parameters from the URL are stored in their browser.
2. If the visitor navigates through your site or returns later, the tracking data stays intact.
3. Once they submit a form, AttributionIQ syncs the Bing Ads data into HubSpot, linking it to their lead record.

This process ensures that each lead is tied to the exact ad, keyword, and campaign that brought them in, giving you a full view of your marketing performance.

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‍How the Attribution IQ Integration Works

AttributionIQ connects Bing Ads and HubSpot CRM. Here’s how:

1. AttributionIQ pulls UTM tags from your Bing Ads URLs and stores them in the visitor’s browser.
2. When a visitor submits a form, AttributionIQ records campaign, keyword and ad group data into hidden fields.
3. You can see campaign and keyword performance in Attribution IQ dashboards to see which ads are generating leads and revenue.

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‍4 Metrics You Need to Track in Attribution IQ Dashboards

When you connect Bing Ads to HubSpot with AttributionIQ you get powerful reporting. Whether you use HubSpot’s built-in reporting or a 3rd party solution you’ll go beyond clicks and impressions to see which campaigns and keywords are really working. Here’s what you can track:

• Campaign Results: See each campaign’s performance and how much revenue they’ve generated vs. ad spend.
• Keyword insights: See which keywords are performing best and which are costing you more than they’re worth.
• Top Performing Platforms: See which platforms are generating the most leads and value for your business.
• ROAS and Ad Spend Metrics: Measure your return on ad spend (ROAS) and see how your campaigns are performing.

AttributionIQ lets you build dashboards that show you what’s working and what’s not. Stop wasting money on bad ads and focus on what works.

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‍Let's Simplify Your Bing Ads Tracking Today

Bing Ads tracking in HubSpot doesn’t have to be complicated. AttributionIQ makes it simple to track every click, conversion and dollar spent. With keyword and revenue data in full view you can make informed decisions to get the most out of your ad spend.

Ready to find out which Bing ads are driving real revenue? Book a demo with AttributionIQ today and start seeing where your best ads come from.