Running Bing ads is one thing, but understanding their true impact is another. Analytics tools can show you clicks and visits, but they don't answer the question that matters most: Which Bing ads are driving meaningful leads and deals?

Pipedrive is an excellent CRM for managing leads and tracking deals, but it doesn’t automatically tell you where those leads originated or how your Bing ad campaigns are performing.

Luckily, there’s a solution.

This guide will show you how to use AttributionIQ to track Bing Ads in Pipedrive. You’ll learn how to connect your campaigns, track ad and keyword performance, and use the data to optimise your ad spend effectively.

‍

How to Set Up Bing Ads Tracking in Pipedrive with AttributionIQ

Step 1: Get Started with AttributionIQ

Start by creating an AttributionIQ account to enable Bing Ads tracking. Once you’ve signed up, follow the setup instructions in your dashboard to integrate your Bing Ads campaigns with Pipedrive. This step connects the platforms and prepares them for seamless data tracking.

‍

Step 2: Add UTM Tags to Your Bing Ads

Tracking starts with UTM parameters. These tags help identify the source of your traffic and connect it to Pipedrive. Here’s a structured way to set them up:

• utm_medium=paidsearch: Labels the traffic as paid search, making it easy to segment.
• utm_source=bing: Identifies Bing as the source.
• utm_campaign=[Campaign Name]: Names the campaign (e.g., "summer_sale" or "lead_gen").
• utm_term=[Ad Group]: Tracks the keyword or ad group driving the traffic.
• utm_content=[Ad Variation]: Differentiates between ad creatives (e.g., "carousel_ad" or "video_ad").

Here’s how it looks on a URL:
https://attributioniq.io/blog/track-bing-ads-in-pipedrive?utm_medium=paidsearch&utm_source=bing&utm_campaign=holiday_promo&utm_term=retargeting_ads&utm_content=image_ad

Tagging your ads ensures every click from Bing Ads is linked to detailed data, allowing you to track performance across campaigns, keywords, and specific ads.

‍

Step 3: Configure Custom Fields in Pipedrive

To capture UTM parameters in Pipedrive, you’ll need to configure custom fields in your lead forms. These fields will store UTM data, linking each lead back to the ad or campaign that brought them in.

Here’s how to set it up:

1. Open your Pipedrive account and navigate to the custom fields section.
2. Add fields for utm_source, utm_medium, utm_campaign, and any other parameters you’re tracking.
3. Configure the fields to auto-populate with UTM data from your URLs.

These fields allow Pipedrive to associate each lead with the specific Bing ad, campaign, or keyword that drove them to your site.

‍

Step 4: AttributionIQ Captures Bing Ads Data Automatically

AttributionIQ works behind the scenes to capture and sync Bing Ads data with Pipedrive. Here’s how:

• When a user clicks on a Bing ad, the UTM parameters in the URL are stored in their browser.
• This data remains intact as they navigate your site, even if they leave and return later.
• When they submit a form, AttributionIQ sends the Bing Ads data—including campaign, keyword, and ad group details—directly to Pipedrive, linking it to their lead record.

This process ensures that every lead is tied to the exact ad and campaign that brought them in, giving you a full view of your Bing Ads performance.

‍

Metrics You Can Track in AttributionIQ Dashboards

When you integrate Bing Ads with Pipedrive using AttributionIQ, you unlock advanced reporting capabilities. Here’s what you can track:

• Campaign Results: Evaluate the performance of each campaign and see how much value they’re generating compared to their cost.
• Ad and Keyword Effectiveness: Identify which ads and keywords are producing the most valuable leads and which ones need adjustment.
• Channel Performance: Understand which traffic sources—like Bing Ads, organic search, or social media—are driving the best results.
• Cost Efficiency Metrics: Measure your return on ad spend (ROAS) and identify opportunities to optimise your budget.

These metrics help you refine your strategy, cut wasteful spending, and focus on what works.

‍

Simplify Your Bing Ads Tracking with Pipedrive Today

Tracking Bing Ads in Pipedrive doesn’t have to be a challenge. AttributionIQ makes it straightforward to track every click, keyword, and deal from your campaigns. With actionable data, you can make smarter decisions and get more value out of your ad spend.

Ready to see which Bing ads are driving your best results? Book a demo with AttributionIQ today and start tracking your campaigns with confidence.

‍