Running Facebook Ads is one thing, but knowing which ones are actually paying off is a different challenge. Tools like Google Analytics show clicks and visits, but they don’t tell you which Facebook Ads are converting into paying customers.

HubSpot CRM is fantastic for managing leads and deals, but it doesn’t automatically connect leads to the Facebook Ads that brought them in.

Well, if you’ve been wondering ‘will facebook utms pull into hubspot​’? The answer is yes. 

This guide will walk you through tracking your Facebook ads in HubSpot using AttributionIQ. You will discover how to link your campaigns, monitor ad performance, and use data to make informed decisions that make the most out of your advertising budget.

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How to Set Up Facebook Ads Tracking in HubSpot with AttributionIQ

Step 1: Sign Up for AttributionIQ and Get Started

To begin, create an AttributionIQ account to enable Facebook Ads tracking. Follow the steps provided in your dashboard to connect Facebook Ads with HubSpot. This sets the foundation for tracking and syncing data between the two platforms.

Step 2: Set Up UTM Tags (Parameters) for Your Facebook Ads

Accurate tracking starts with UTM parameters. Use these tags to ensure your Facebook Ads traffic is properly identified:

• utm_medium=paid_social: Labels the traffic as coming from paid social ads.
• utm_source=facebook: Identifies Facebook as the source of the traffic.
• utm_campaign=[Campaign Name]: Names the campaign, like "summer_sale" or "lead_gen."
• utm_content=[Ad Variation]: Differentiates between ad creatives, such as "video_ad" or "carousel_ad."

Here’s an example of a tagged URL:
https://attributioniq.io/blog/track-facebook-ads-in-hubspot?utm_medium=paid_social&utm_source=facebook&utm_campaign=holiday_promo&utm_content=carousel_ad

This setup ensures that every click from your Facebook ads is tagged with detailed data, allowing you to track performance at the campaign and ad level.

Step 3: Configure Hidden Fields in HubSpot Forms

To capture UTM parameters, you need to set up hidden fields in your HubSpot forms. Here’s how to do it:

1. Open HubSpot and navigate to the form editor.
2. Add hidden fields for utm_source, utm_medium, utm_campaign, and other parameters you want to track.
3. Configure the fields to automatically pull UTM data from the visitor’s URL.

These hidden fields will ensure that leads are associated with the specific ad, campaign, and targeting that brought them in, allowing for accurate tracking.

Step 4: AttributionIQ Captures Facebook Ads Data Automatically

AttributionIQ makes it easier to track Facebook ads. Here’s how it works: 

1. When a user clicks on a Facebook ad, the UTM parameters get stored in their browser. This tracking info stays available, even if they visit several pages or return later. 
2. After a form is filled out, AttributionIQ combines the Facebook Ads data with HubSpot, linking it to the lead’s record. 
3. This method connects each lead to the specific ad, campaign, and audience that drew them in. You’ll gain insights into which ads are working well and where to focus your efforts. 

However, it’s essential to understand the data properly because it can help improve your advertising strategies. Although it seems straightforward, some people might overlook its potential benefits.

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What Metrics Can You Track with AttributionIQ Dashboards?

AttributionIQ provides valuable metrics to help you understand your Facebook Ads performance in HubSpot. Instead of relying on basic click data, you can see:

• Campaign Results: Know how much each campaign is generating compared to its cost.
• Ad-Level Performance: Identify which ads are driving leads and which ones are underperforming.
• Audience Success: Understand which targeting options are bringing in the best results.
• Cost Metrics: Track ROAS and ad spend efficiency to optimise your budget.

With these metrics, you can build dashboards to analyse your campaigns and refine your strategy. Focus on ads that work, and cut the ones that don’t.

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Simplify Your Facebook Ads Tracking Today

Tracking Facebook Ads in HubSpot doesn’t have to be overwhelming. AttributionIQ makes it simple to connect your campaigns, capture lead data, and measure performance.

Want to know which Facebook Ads are driving the most value? Book a demo with AttributionIQ today and start tracking your campaigns with clarity and confidence.

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