Running Google Ads is a powerful way to drive traffic and generate leads, but understanding which ads truly make an impact can be challenging. While HubSpot CRM is excellent for managing leads and deals, it doesn’t automatically tell you which ads, keywords, or campaigns are bringing in those leads.

This is where AttributionIQ steps in. By connecting your Google Ads data with HubSpot CRM, you can track the full customer journey from the initial ad click to a closed deal. 

This guide will walk you through how to set up Google Ads tracking in HubSpot using AttributionIQ and how it can help you make the most of your ad spend.

How to Set Up Google Ads Tracking in HubSpot

Step 1: Add UTM Tags to Your Google Ads

UTM parameters are essential for tracking Google Ads in HubSpot. Here’s how to set them up:

• utm_medium=paidsearch: Identifies traffic as coming from paid search ads.
• utm_source=google: Tags Google as the source of the traffic.
• utm_campaign=[Campaign Name]: Labels the campaign, e.g., "spring_sale" or "product_launch."
• utm_term=[Keyword]: Tracks the specific keyword or targeting that brought in the click.
• utm_content=[Ad Variation]: Differentiates between ad creatives, like "text_ad" or "video_ad."

Here’s an example of a tagged URL:
https://example.com?utm_medium=paidsearch&utm_source=google&utm_campaign=holiday_promo&utm_term=discount_keywords&utm_content=cta_button

Adding these parameters to your Google Ads ensures that every click is tagged with valuable data, enabling precise tracking in HubSpot.

Step 2: Configure Hidden Fields in HubSpot Forms

To capture UTM parameters, set up hidden fields in your HubSpot forms. These fields collect data from URLs without requiring visitors to fill them out manually.

Here’s how to do it:

1. Open HubSpot’s form editor.
2. Add hidden fields for utm_source, utm_medium, utm_campaign, and any other parameters you’re tracking.
3. Configure the fields to pull UTM data from the visitor’s URL.

These hidden fields ensure that leads are automatically associated with the specific ad, campaign, and keyword that brought them in.

Step 3: AttributionIQ Syncs Google Ads Data Automatically

AttributionIQ takes care of syncing your Google Ads data with HubSpot. Here’s how it works:

• When someone clicks on your Google Ad, the UTM parameters are stored in their browser.
• Even if they navigate through multiple pages or return later, the tracking data stays intact.
• Once they submit a form, AttributionIQ records the campaign, keyword, and ad group data into HubSpot.

This integration ties every lead back to the exact ad that brought them in, providing a clear view of which ads are driving results.

What Metrics Can You Track with AttributionIQ?

AttributionIQ enhances your ability to monitor ad performance in HubSpot. Instead of basic click data, you’ll see:

• Campaign Performance: Know which campaigns are bringing in the most leads and deals.
• Keyword Effectiveness: Identify the keywords generating valuable leads and customers.
• Ad Group Insights: Understand which ad variations are working best.
• Budget Efficiency: Measure ROI to ensure your ad spend is working as hard as possible.

With this level of detail, you can optimise your Google Ads strategy and focus on what works.

Simplify Google Ads Tracking Today

Tracking Google Ads in HubSpot doesn’t have to be overwhelming. AttributionIQ connects your campaigns to your CRM, making it easy to monitor performance and adjust your strategy.

Ready to know which Google Ads are driving results? Book a demo with AttributionIQ and start tracking your campaigns with precision.

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