Do you wish you could see exactly where your leads and customers come from in Pipedrive? Pinpointing marketing channels and campaigns helps you focus on ads that generate revenue.

In this guide, we’ll show you how to use AttributionIQ for lead source tracking in Pipedrive. Learn how to set up tracking, collect data, and create simple, actionable reports.

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How to Track Lead Sources in Pipedrive in 4 Steps

1. Set Up AttributionIQ on Your Website

Sign up for AttributionIQ to start tracking. After signing up, you’ll receive a snippet of code to add to your website.

This code captures visitor data and organizes it for Pipedrive. Add a few hidden fields to your forms to collect this data automatically. Include these fields:

• Source
• Medium
• Campaign
• Ad Group
• Landing Page

These fields ensure every lead is tied to its source, giving you clear insights.

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2. Capture UTM Parameters for Lead Tracking

AttributionIQ uses UTM parameters from your campaign URLs to track where visitors come from. These small tags in your URLs help identify:

• Source: Where the lead came from (e.g., Google, Facebook).
• Medium: How the traffic was generated (e.g., paid search, email).
• Campaign: The campaign name (e.g., "spring_promo").
• Ad Group: Specific targeting or keywords.
• Landing Page: The first page the visitor landed on.

For example:
https://yourwebsite.com?utm_source=google&utm_medium=paidsearch&utm_campaign=holiday_promo&utm_term=crm_ads

When someone clicks this URL and submits a form, AttributionIQ captures these details and sends them to Pipedrive.

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3. AttributionIQ Auto-Fills Hidden Fields

AttributionIQ works in the background to track and store UTM data. The data remains even if the visitor browses multiple pages or returns later.

When a form is submitted, AttributionIQ fills the hidden fields with UTM parameters like campaign name, source, and keywords. This data is sent to Pipedrive with the lead’s details.

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4. Use Pipedrive Reports to Analyze Lead Sources

With this data in Pipedrive, you can build clear reports to understand your marketing performance. For example:

• Leads by Source: Identify which channels bring in the most leads.
• Deals by Campaign: See which campaigns generate sales opportunities.
• Customers by Ad Group: Find out which ad groups lead to paying customers.

AttributionIQ works seamlessly with Pipedrive’s reporting tools, helping you analyze performance and adjust your strategy.

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What Data Does AttributionIQ Track?

1. Marketing Channel Data

AttributionIQ tracks:

• Source: Google, Facebook, LinkedIn, etc.
• Medium: Paid search, organic search, referral, etc.
• Campaign: Campaign names like "spring_sale" or "new_launch."
• Ad Group: Specific keywords or audience segments.

2. Landing Page Data

AttributionIQ also tracks the visitor’s landing page and organizes it into categories. For example:

• Landing Page: Specific URLs like "yourwebsite.com/blog."
• Page Group: Sections like "blog" or "product pages."

This helps you understand which parts of your website drive leads and customers.

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Example Reports in Pipedrive with AttributionIQ

Leads by Source

See how many leads each channel generates, like paid search or organic social. Use this data to focus on the best-performing channels.

Deals by Campaign

Find out which campaigns are driving deals for your sales team. This helps allocate budgets to effective campaigns.

Customers by Keyword

Track which keywords bring in paying customers. Use this information to optimize your ads and focus on terms that deliver results.

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Get Started with AttributionIQ for Pipedrive

AttributionIQ makes it simple to track the source of your leads in Pipedrive. Set it up in minutes and gain clear, actionable insights.

Ready to track and improve your campaigns? Book a demo today!

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