Picture this: Sarah owns a small online flower shop. While she has a basic idea of her sales, she wants a clearer picture of her business. With HubSpot, Sarah can easily track flower orders from start to finish, ensuring smooth order fulfilment and timely delivery.

HubSpot also helps Sarah analyse her sales conversion rate and average order size, identifying popular products and managing stock effectively. Tools like HubSpot are essential for Sarah to grow her business successfully.

Now, let’s fast forward a few years… Sarah has now been using HubSpot and she has enjoyed the journey. Her business has grown and customer satisfaction has never been higher, but revenue has started to plateau in recent months.

It seems like the marketing campaigns are not working as well as they should. She continues to invest in keywords that she believes will deliver strong results, only to find her budget depleted with disappointing outcomes. This is where Sarah needs to take a closer look at what keywords are actually generating money by understanding her keyword ROI and ROAS. 

Let’s explore Hubspot Analytics capabilities and how Attribution IQ can help you manage resources and track your Return On Investment (ROI).‍

In this post, we’ll cover: ‍

What Data Does Hubspot Track?

What Data Do You Need To Track Your Marketing ROI?

What’s ROI?

And What About ROAS?

How Attribution IQ Assists in Calculates Your Marketing ROI
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What Data Does Hubspot Track?

HubSpot is like a toolbox for attracting customers, creating content, and managing relationships. 

In essence, it's a platform that helps businesses with marketing, sales, and customer service all in one place. 

So, how does it all work?

HubSpot provides a set of analytic tools to help businesses track and understand their performance across various areas of marketing, sales, and customer service.

With these tools, you can gain valuable insights to drive growth and success for your business.

HubSpot tracks the following sources by default: 

• Social Media: Learn how your content performs across social channels and which posts turn viewers into customers.
• Email Marketing: Find out if people are reading your emails and what makes them click through to your website.
• Organic and Paid Search: See how your website ranks in search engines and which ads get you the best results.
• Referrals and Direct Visits: Discover who's recommending your site and how many people visit directly.
• Offline Marketing: Even your non-online marketing efforts can be tracked for a full picture of your strategy.

What Data Do You Need To Track Your Marketing ROI? 

To effectively track and enhance marketing ROI, it's it’s important to focus on these two metrics this is how they will complete the picture:

Keyword and Attribution Data: Identify which keywords drive valuable traffic and conversions, and understand how different marketing efforts cumulatively contribute to sales.

What is ROI?

ROI, or Return on Investment, helps you see if the money you're putting into your marketing is paying off. For example, if you invest $1,000 in a campaign and get $3,000 back, that's a great sign that your strategy is working.

What is ROAS?

ROAS stands for Return on Ad Spend, which is used to figure out if your ads are effective. If you spend $1,000 and your ads bring in $5,000, that means you're on the right track.

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How Attribution IQ Assists in Calculates Your Marketing ROI

Lead Attribution Tools like Attribution IQ help to connect your Hubspot analytics data with your online campaign data, identifying which keywords and campaigns drive real sales. By adding lead-tracking software into your daily routine, you’ll swap vague data sweeps for precise information dashboards. 

This shift lets you sharpen your campaign strategy, to invest in effective but also cost-efficient campaigns, which is amazing for your business's growth.

What's particularly rewarding about Attribution IQ is how it improves your tracking capabilities through detailed UTM tag monitoring:

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Targeting the Best Keywords: This feature shows you which keywords are not just popular but also lead to sales, so you can focus on what works.

Deep-Diving into ROI and ROAS: Get detailed reports on how your investments are performing, helping you decide where to spend your marketing budget.

Spotting Valuable Leads: Learn which potential customers are most likely to buy from you, so you can concentrate on winning them over.

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By tapping into HubSpot's features integrated with Attribution IQ like Sarah did, you can get a clear picture of what's working and what's not with your keywords. 

It helps you pinpoint where to invest your time and money, ensuring your business continues to grow and succeed.

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