Running YouTube ads is one thing, but knowing which ones actually work is another. Google Analytics will show you how many people clicked on your ads or visited your site, but it won’t tell you which YouTube ads are bringing in leads or sales.

HubSpot CRM is great for managing leads and deals, but it won’t automatically tell you which ads, campaigns or keywords brought those leads in.

Here’s the good news: there’s a solution.

This guide will show you how to use AttributionIQ to track YouTube ads in HubSpot. You’ll learn how to connect your campaigns, monitor keyword and ad performance and use the data to make better decisions.

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How to Set Up YouTube Ads Tracking in HubSpot with AttributionIQ

Step 1: Sign Up for AttributionIQ and Begin the Integration

First, sign up with AttributionIQ to enable Youtube ad tracking. Follow the instructions in your dashboard to integrate your Youtube ad with HubSpot. This sets everything up and gets you tracking.

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Step 2: Step 2: Set UTM Tags (Parameters) for Your YouTube Ads

To track your YouTube Ads properly you need a structured UTM setup. Here’s how to tag your URLs:

• utm_medium=video_ad: Traffic from a video ad
• utm_source=youtube: The traffic source.
• utm_campaign=[Name of your campaign]: The campaign name, like "spring_promo" or "brand_awareness".
• utm_term=[Audience/Targeting Details]: Optional but useful for tracking audience targeting or keywords.
• utm_content=[Ad Variation]: Differentiates between ad creatives, like "cta_button" or "video_intro".

Here’s an example of a fully tagged URL:
https://attributioniq.io/blog/track-youtube-ads-in-hubspot?utm_medium=video_ad&utm_source=youtube&utm_campaign=summer_launch&utm_term=retargeting&utm_content=video_ad_a

This will log every click from your YouTube Ads with all the info you need. By tracking your campaigns, audiences and individual ads you’ll know which ones are performing best.

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Step 3: Configure Hidden Fields in HubSpot Forms

Now that you have your UTM parameters set up, the next step is to capture this data when a visitor fills out a form on your website. For YouTube Ads, follow these steps to add hidden fields to your HubSpot forms:

1. Create or Edit a Form: Log in to HubSpot and open the form you want to use for lead capture.
2. Add Hidden Fields: utm_source, utm_medium, utm_campaign, utm_content, utm_term etc.
3. Auto Capture: Set the hidden fields to pull UTM data from the visitor’s URL.

This way when a lead submits a form, the YouTube Ads data (campaign, ad type, targeting etc.) will be captured and added to the lead’s record in HubSpot. So you can easily link each lead back to the ad that brought them in.

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Step 4: AttributionIQ Captures YouTube Ads Data Automatically

AttributionIQ simplifies YouTube ad tracking by handling the process in the background. Here’s how it works:

• UTM parameters from your YouTube ad’s URL are stored in the visitor’s browser.
• The tracking data remains intact, even if the visitor navigates multiple pages or returns later.
• When a form is submitted, AttributionIQ syncs the YouTube Ads data into hidden fields in HubSpot.

This process connects each lead to the specific ad, campaign, and targeting details, allowing you to see how each ad contributes to your overall goals. By integrating the data with HubSpot, you gain a clear understanding of what’s effective and what requires adjustment.

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How the Attribution IQ Integration Works

AttributionIQ connects YouTube Ads and HubSpot CRM. Here’s how:

1. AttributionIQ pulls UTM tags from your Youtube Ads URLs and stores them in the visitor’s browser.
2. When a visitor submits a form, AttributionIQ records campaign, keyword and ad group data into hidden fields.
3. You can see campaign and keyword performance in Attribution IQ dashboards to see which ads are generating leads and revenue.

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Why You Need to Capture YouTube Ads Data in Your CRM

Capturing YouTube Ads data in your CRM, such as HubSpot, is crucial for gaining insights into your campaigns. Here’s why:

1. Google Ads Data Isn’t Always Reliable -Privacy updates (like iOS changes) mean some browsers block Google tracking codes. This leads to missing data and incomplete reports.

2. Google Analytics Tracks Visitors, Not Customers - Analytics shows traffic, but it can’t tell you how many leads or paying customers your ads brought in.

3. Prove Return on Ad Spend (ROAS) with Customer Data - To justify ad spend, you need to know which ads and campaigns generate leads and sales. Capturing this data in your CRM lets you create reports that show the value of your campaigns.

Tracking YouTube Ads in your CRM gives you accurate, actionable data to optimise your strategy and demonstrate success.

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4 Metrics to Track in AttributionIQ Dashboards

When you connect Youtube ads to HubSpot with AttributionIQ you get powerful reporting. Whether you use HubSpot’s built-in reporting or a 3rd party solution you’ll go beyond clicks and impressions to see which campaigns and keywords are really working. Here’s what you can track:

• See each campaign’s performance and how much revenue they’ve generated vs. ad spend.
• See which keywords are performing best and which are costing you more than they’re worth.
• See which platforms are generating the most leads and value for your business.
• Measure your return on ad spend (ROAS) and see how your campaigns are performing.

AttributionIQ lets you build dashboards that show you what’s working and what’s not. Stop wasting money on bad ads and focus on what works.

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Simplify Your Youtube Ads Tracking Today

Youtube ad tracking in HubSpot doesn’t have to be complicated. AttributionIQ makes it simple to track every click, conversion and dollar spent. With keyword and revenue data you can make informed decisions to get the most out of your ad spend.

Ready to find out which Youtube ads are driving real revenue? Book a demo with AttributionIQ today and start tracking your campaigns with precision and clarity.

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