Running YouTube ads is one thing, but understanding which ones are actually driving leads and sales is another. While Google Analytics shows clicks and visits, it doesn’t tell you which YouTube ads are generating paying customers.

Pipedrive is great for managing your sales pipeline, but it doesn’t automatically connect your leads back to the specific ads and campaigns that brought them in.

Fortunately, AttributionIQ bridges this gap. This guide will show you how to connect your YouTube Ads with Pipedrive, monitor ad performance, and use actionable data to make better decisions.

‍

How to Set Up YouTube Ads Tracking in Pipedrive with AttributionIQ

Step 1: Sign Up for AttributionIQ and Begin Integration

Start by creating an AttributionIQ account to enable YouTube ad tracking. Once you’ve signed up, follow the instructions in your AttributionIQ dashboard to integrate your YouTube Ads with Pipedrive. This integration sets the foundation for capturing and syncing data between your platforms.

‍

Step 2: Set UTM Tags for Your YouTube Ads

To track YouTube Ads accurately, you need to use structured UTM parameters. These tags ensure each click is logged with the right campaign details. Here’s how to set them up:

• utm_medium=video_ad: Labels the traffic as coming from a video ad.
• utm_source=youtube: Identifies YouTube as the traffic source.
• utm_campaign=[Campaign Name]: Specifies the campaign, e.g., “summer_sale.”
• utm_term=[Targeting Details]: (Optional) Tracks audience segments or keywords.
• utm_content=[Ad Variation]: Differentiates between ad creatives, such as “promo_video_a.”

Example Tagged URL:
https://attributioniq.io/blog/track-youtube-ads-in-pipedrive?utm_medium=video_ad&utm_source=youtube&utm_campaign=holiday_promo&utm_term=retargeting&utm_content=video_intro

By tagging URLs with UTM parameters, you’ll know which campaigns, keywords, and creatives are delivering the best results.

‍

Step 3: Configure Hidden Fields in Pipedrive Lead Forms

Now that UTM parameters are set, the next step is to capture this data when visitors fill out forms on your website. Here’s how to configure hidden fields in Pipedrive forms:

1. Edit Your Form: Open your lead capture form in Pipedrive or your form builder.
2. Add Hidden Fields: Include fields for utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
3. Auto-Fill Data: Set these fields to automatically capture UTM parameters from the visitor’s URL.

With hidden fields in place, Pipedrive can automatically link each lead to its source, campaign, and keyword.

‍

Step 4: AttributionIQ Captures YouTube Ads Data Automatically

AttributionIQ simplifies tracking by automating data capture in the background:

• Stores UTM Parameters: When someone clicks your YouTube ad, the UTM parameters from the URL are stored in their browser.
• Tracks Visitor Navigation: Data stays intact even if they browse multiple pages or return later.
• Syncs Data to Pipedrive: Once a visitor submits a form, AttributionIQ automatically records the YouTube Ads data in Pipedrive.

This process ties every lead to the specific ad, campaign, and targeting details that brought them in, allowing you to track which ads and strategies are delivering results.

‍

Why It’s Important to Capture YouTube Ads Data in Pipedrive

Connecting YouTube Ads data to Pipedrive helps you make smarter marketing decisions. Here’s why it’s essential:

1. Google Ads Data Can Be Incomplete
   Recent privacy updates (like iOS14) have made Google tracking less reliable. AttributionIQ ensures you have complete, accurate data.
2. Google Analytics Tracks Visitors, Not Customers
   Analytics tools can show website traffic, but they don’t reveal which ads generated leads or closed deals.
3. Prove ROI with Customer Data
   By capturing YouTube Ads data in Pipedrive, you can create reports that show exactly how many leads, deals, and sales came from each campaign.

‍

What Metrics Can You Track with AttributionIQ in Pipedrive?

When you connect YouTube Ads with Pipedrive through AttributionIQ, you unlock deeper insights. Here’s what you can track:

• Campaign Performance: Understand how much each campaign contributes to your pipeline.
• Keyword Success: See which keywords are driving high-quality leads and which ones aren’t.
• Ad Variations: Identify which creatives perform best.
• ROI Metrics: Measure return on ad spend (ROAS) and pinpoint profitable campaigns.

With this data, you can advance your marketing strategy, focus on what works, and cut wasted ad spend.

‍

Simplify YouTube Ads Tracking in Pipedrive

Tracking YouTube ads in Pipedrive doesn’t have to be complicated. AttributionIQ simplifies the process, letting you track every lead, keyword, and campaign with ease.

Ready to uncover which YouTube ads are driving your pipeline growth? Book a Demo with the AttributionIQ team today and know where your best leads come from. 

‍