Google Ads Conversion Tracking Connected to Your CRM

See which Google Ads campaigns, keywords and clicks lead to real customers. AttributionIQ gives you accurate Google Ads conversion tracking by connecting ad data to your CRM. Measure revenue, not just clicks, and optimise for what actually drives sales.

Not Sure Which Google Ads Are Driving Sales?

Google Ads shows impressions and clicks, but not what happens after a form is submitted or a deal is closed. AttributionIQ fills that gap with reliable Google Ads attribution tracking. By pushing campaign and keyword data into your CRM, you’ll see exactly what’s working and what isn’t.

Here’s how:

Step 1:
Capture UTM and Campaign Data

AttributionIQ automatically tracks UTM parameters, campaign names, traffic sources, keywords, and ad groups.

This Google Ads UTM tracking data is captured through hidden form fields on your website or pulled directly from the URL.

Step 2:
Push Attribution Data Into Your CRM

When someone submits a form, AttributionIQ sends the campaign, keyword, ad group, and source data directly into your CRM.

This gives you accurate, up-to-date Google Ads CRM integration so every lead is connected to the campaign that brought them in.

Step 3:
Report on What Drives Revenue

Use this data for proper Google Ads revenue attribution.

With your ad and CRM data in one place, you can stop relying on vanity metrics and start tracking which ads lead to real pipeline movement and closed deals.

What You Can Do With AttributionIQ’s Google Ads Integration?

1
See Which Ads Bring in Customers

Clicks don’t mean conversions.

AttributionIQ shows which campaigns lead to real customers using direct Google Ads marketing attribution tied to CRM closed deals.

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2
Cut Spend on Low Performing Campaigns

Stop wasting money on underperforming ads.

With accurate data, you can reduce spending on campaigns that generate leads but don’t close.

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3
Optimise for Return, Not Just Clicks

Use Google Ads ROAS tracking to understand the true value of every campaign.

Focus your budget on high-performing ads that generate sales, not just traffic.

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DEMO

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