IIf you want to grow your business, understanding which marketing campaigns and channels are working is critical. 

But without proper tracking, how can you tell which strategies are driving actual leads and customers?

AttributionIQ helps solve this problem. With UTM parameter tracking integrated into HubSpot CRM, you can easily measure the performance of your marketing campaigns. 

This article will guide you through the process of setting up UTM tracking in HubSpot CRM with AttributionIQ and explain the value of using it to know where your best leads are coming from.

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Why You Should Track UTM Parameters in Your HubSpot CRM 

Tracking UTM parameters in HubSpot CRM helps you identify where your data is coming from. It also answers some of the most common questions in ad marketing: 

• Which keywords and campaigns are bringing in leads and customers?
• How effective are your marketing channels?
• Where should you focus your marketing budget?

Without accurate UTM tracking, it’s impossible to measure the true impact of your keywords and campaigns. AttributionIQ enables you to follow UTM parameters from all your marketing campaigns and connect the data into your Hubspot CRM. 

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How to Capture UTM Parameters in HubSpot CRM with AttributionIQ

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Step 1: Set Up AttributionIQ on Your Website

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Start by signing up for an AttributionIQ account. Once registered, you’ll receive a tracking code to place on your website. The code works with most website platforms, including WordPress, Squarespace, and Wix. 

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Step 2: Add Hidden Fields to Your HubSpot Forms

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Next, update your lead capture forms in HubSpot by adding hidden fields to collect UTM data.

Include fields such as:

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content

These fields remain invisible to users but capture valuable UTM data when forms are submitted. HubSpot’s drag-and-drop form builder makes it easy to include these fields in your forms.

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Step 3: AttributionIQ Automatically Captures UTM Data

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Once the setup is complete, AttributionIQ begins to track UTM parameters for all website visitors.

When someone clicks on a tracked link (e.g., from a Google Ads or Facebook campaign), AttributionIQ stores the UTM parameters in their browser. Even if the visitor navigates to other pages or returns later, the UTM data remains intact.

When the visitor submits a form, AttributionIQ populates the hidden fields with the UTM data and sends it to HubSpot along with their contact details.

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Step 4. Examine Campaign Performance in HubSpot CRM

With UTM data in HubSpot CRM, you can create detailed reports to look over campaign performance. You can track each keyword and campaign within the Attribution IQ dashboard and see the exact ROAS on each. 

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Why Choose AttributionIQ for UTM Tracking?

1. Tracks All Traffic Sources
AttributionIQ doesn’t just capture UTM data. It also tracks leads from organic search, direct traffic, and social channels, giving you a complete picture of your marketing performance.

2. Retains Data Across Pages
Unlike other solutions that lose UTM data when visitors navigate to different pages, AttributionIQ stores UTM parameters in cookies. This ensures data is captured even if forms are submitted on a different page.

3. Works with Multiple Form Builders
AttributionIQ integrates with various form builders, including Gravity Forms, Webflow Forms, and Jotform, making it flexible for any website setup.

4. Delivers Clean, Actionable Data
Inconsistent UTM tags can lead to messy data. AttributionIQ standardizes data, ensuring consistent reporting and accurate insights.

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Reports You Can Create with AttributionIQ in HubSpot CRM

With AttributionIQ, you can build insightful reports to understand your campaigns better:

1. Leads by Channel
See how many leads are coming from each channel, such as paid search, organic social, or email marketing.

2. Customers by Campaign
Understand which campaigns are turning leads into paying customers and prioritize those with the highest performance.

3. Cost vs. Performance Metrics
Analyze return on ad spend (ROAS) by comparing campaign costs with the leads and customers generated.

4. Keyword Effectiveness
Track keyword-level data to determine which terms are driving conversions and focus your efforts on the most profitable ones.

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Tracking UTM parameters in HubSpot CRM with AttributionIQ provides unparalleled clarity into your marketing campaigns. By connecting the dots between ad clicks, form submissions, and closed deals, you can make informed decisions about where to invest your marketing budget.

Best of all, AttributionIQ makes it simple to get started. Book a demo today and see how easy it is to track UTM parameters, optimize your campaigns, and grow your business.

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